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Lysol and Tide Ads Resonate According to Ace Metrix

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By: TOM BRANNA

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Ace Metrix has named the top TV brand advertisers and ads of 2012 and the Top 20 most effective individual ads of the year, a list representing the highest scoring ads across 28 industries and nearly 6,000 ads during the past year. Among the 2012 “Brand of the Year” category winners were Lysol cleaners (household category) with an average Ace score of 610 and Dr. Scholl’s (personal care category), which tallied 574. The score is the measure of an ad’s creative effectiveness based on viewer re...

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